the first of many steps to reinvent itself during the next year, Burger King on Friday will announce that it's dethroning the creepy King character -- and other wacky, teen-targeting stuff -- and refocusing on a customer it had all but forgotten: Mom.
In a new ad campaign set to air this weekend, Burger King will nationally roll out the California Whopper on Monday, made with what's arguably the gastronomic trend of 2011: guacamole. In a serious image twist, the entire commercial shows only the sights and sounds of the fresh ingredients being washed, sliced and diced. There are no words, just pulsating music.
Industry experts say the move may be Burger King's best bet of giving Ronald McDonald any hint of competition.
No comments:
Post a Comment