February 14, Elvis presents Muhammad Ali, training for his February 14 title defence against Joe Bugner, with a robe emblazoned 'The People's Choice'. Ali thanked Elvis for the robe and went directly to the Las Vegas Convention Center to beat Joe Bugner. Ali did not wear the new robe for the fight, but on March 31, 1974, Ali entered the ring at the Sports Arena in San Diego California, proudly wearing the new robe before fighting Ken Norton. The television commentator for the fight said 'That robe was given by Elvis Presley at his last fight in Las Vegas. It cost around $3000.00 and it's Ali's pride and joy.
On the back it says 'The People's Choice' in rhinestones and jewels and he loves it'.
Ali lost the fight and never again wore the robe considering it bad luck.